The Interreg Sudoe Programme acknowledges the impact of communication during the development of the Programme and the need to create communication actions in line with its objectives and principles.
For this purpose, the Programme has developed a communication strategy, valid for the entire 2014-2020 period. It was approved by the Monitoring Committee during its meeting on the 4th of September 2015 in Toulouse.
Below is a summary of the most important points of the communication strategy.
1. Objetives of the communication strategy
- Reinforcing transnational cooperation in Southwest Europe.
- Presenting the Programme to potential beneficiaries.
- Disseminating Programme’s results.
- Communicating how European policies have an impact on the society.
2. Approach and principles of the communication strategy
- Proportionality, consistent with the scope of the Cooperation Programme and the budget and staff assigned to communication.
- Flexibility, to be adapted to the specific needs of the Programme, to adjust the actions and to be modified if needed.
- Transparency, to communicate EU citizens the destination of public funds and to inform potential beneficiaries on equal terms.
- Visibility, to publicise Interreg and European policies in Southwest Europe.
- Coherence with the Porgramme’s horizontal principles: sustainability, non-discrimination and equality between men and women.
3. Target audience
- Beneficiaries of the projects.
- Potential beneficiaries.
- Strategic counterparts and dissemination agents (such as those responsible for the coordination of the Programme, organisations related to the European Union, other Interreg programmes, public bodies…).
- Citizens at large.
Communication will be multilingual in Spanish, French and Portuguese, adding the English to the communication actions not targeting exclusively beneficiaries and potential beneficiaries.
5. People responsible for the communication strategy
- Joint Secretariat: responsible of developing the strategy, implementing the main actions and evaluating its impact.
- Monitoring Committee of the Interreg Sudoe Programme: responsible of adopting the strategy, monitoring its setting-up and the approval of any later modifications.
- Beneficiaries: they are responsible of communicating their project.
6. Collaborating with other Interreg programmes
The different Interreg programmes have decided to collaborate to support all potential beneficiaries in Europe and to enhance the visibility of this regional policy tool. The main actions foreseen are the following:
- Use of a common Interreg brand adapted to each programme.
- The KEEP database, with information on all cooperation projects.
- Common Interreg website, which is currently under construction.
7. Main communication actions envisaged
- Website www.interreg-sudoe.eu
- List of beneficiaries
- Social networks
- Sudoe Newsletter
- Partner search tool
- Promotional video of the Interreg Sudoe Programme
- Tutorial video to use the computer application system
- Citizens’ summary
- Programme’s information brochure
- Fact-sheets of the projects impact
- Guide for potential beneficiaries on how to communicate their project
- Style manual (internal communication)
- Programme’s calendar
- Pre launch seminars
- Launch seminar
- Open-door activities
- Technical meeting on submission of the projects at Step 2
- Seminars on project management
- Events on launch of calls for proposals
- Capitalisation seminars
- Participation on external events
Promotion of the Interreg Sudoe Programme in media
8. Budget of the communications strategy
The resources allocated for information and communication activities are described in the cooperation programme and represent 534,053 Euros for the whole duration of the Programme.
9. Evaluation of communication
The communication strategy foresees the following measures to evaluate its impact:
- Internal assessment, using 23 indicators:
- Annual internal assessment.
- Mid-term internal assessment in the middle of the Programme.
- Final internal assessment.
- External assessment, using external technical assistance:
- Mid-term external assessment.
- Final external assessment.
10. Main novelties with respect to the communication plan of the SUDOE 2007-2013 Programme
- Using English as an external communication language.
- Launch of social networks.
- Participation in a common communication strategy with other Interreg programmes.
- A more visual strategy.
- New publications to make communication more accessible for all the target audiences.